The Company

Blue Ocean Ideas (BOI) is a marketing agency centered around providing both creative and technical skills for their clients, who are largely focused in the association industry. Along with providing brand and marketing support, they also have a team of developers who have created a custom association management system (AMS) solution for their clients.  

The Ask

In order to increase brand awareness and social engagement, BOI wanted to create a new website that showcased the companies’ services, team, processes and portfolio. Along with a new website, in order to amplify social presence a  new social strategy was defined that showcased the team’s content and design. I My role as Graphic Designer involved collaborating with the lead UX Designer and Art Director to design and maintain the company’s new website. I also contributed to the rebranding of our social media accounts through the creation of design templates.

The Approach

Blue Ocean Ideas lacked any digital presence or a way to showcase the company’s value to new prospects and existing clients. With the development of a new website, we wanted to lean into the company’s core values and focus on creating an authentic brand identity. By establishing a friendly color palette, and personable tone-of-voice, the website and social media on-going portfolio campaign portray a brand that is trustworthy and transformative. 

Style Guide

Website Design

Social Media Graphics