The Company

The Maryland Association of CPAs (MACPA) is an association with a mission to connect Maryland CPAs and help them achieve more in their career. Being a member of the MACPA comes with a lot of value, from the ability to network in a professional community, to resources for earning continued education credits – which are required to be licensed as a CPA. 

The Ask

MACPA wanted to show the value of joining their community to new members by developing a welcome kit, which would be mailed directly to each member upon joining the association. As the graphic designer assigned to this exciting project, I worked with the MACPA membership team to develop each piece of collateral included in the kits. I also prepared the print files each week, which involved creating customized certificates and mailing address labels, and working with the print vendor to ensure necessary inventory was available for timely delivery. 

The Approach

Our goal with creating the welcome kits was to provide a unique and informative experience to new members, that delivered a memorable brand touchpoint. We wanted each member to feel special and appreciated upon receiving their customized welcome kits. Each kit included a MACPA-branded outer mailing envelope, which contained a pocket folder housing a customized membership certificate, a CPA sticker, a CPA magnet, and informational inserts. 

Every outer mailing envelope was MACPA-branded and to adhere to brand guidelines, I created custom address labels for every new member. 

The mailing envelope contained a pocket folder, with a spot gloss treatment on the cover text, “FutureReady”.  Upon opening the folder, members were greeted by a welcome message, the company mission and a quote from the CEO on the folder’s left side. In the pocket of the folder were die cut inserts that reviewed member benefits and preferred providers (vendors). Behind the insert a transparent decorative sheet was placed of the personalized member certificate, for extra adornment and protection.